Salesforce to Invest $500M in Argentina Over Next Five Years:
Salesforce announced plans to invest $500 million in Argentina over the next five years during the World Economic Forum in Davos.
Over the past year, Salesforce has actively collaborated with Argentina on transformative national government initiatives, including the inaugural Argentina AI Week in December 2024, the Private Sector Working Group on AI, and various reskilling and employment programs.
Continuing its commitment, Salesforce aims to expand its efforts in Workforce Development, AI Innovation, and Digital Transformation of the Public Sector. This will significantly contribute to Argentina’s economic growth and technological leadership.
· Workforce Development:
Since establishing its presence in Argentina in 2019, Salesforce has demonstrated a strong commitment to the country’s development, creating approximately 1,000 direct jobs and supporting tens of thousands more through its robust ecosystem of clients and partners.
In recent years, Salesforce has collaborated with local governments, universities, and civil society organizations in Argentina and across Latin America to launch reskilling and employability programs to unlock Argentina’s talent potential.
· AI Innovation:
Salesforce’s investment in Argentina includes its two offices in the Buenos Aires Metropolitan Area, which house Mulesoft engineering teams. These teams are a critical component of Salesforce’s innovation ecosystem, leveraging expertise in data integration and breaking down silos to enhance the development of Salesforce’s trusted AI platform.
· Digital Transformation of the Public Sector:
While workforce development and AI innovation are transformative, Salesforce recognizes the pivotal role governments play in driving AI adoption.
Argentina has a significant opportunity to enhance government efficiency and citizen services through cutting-edge AI solutions. By leveraging Salesforce’s AI-driven tools, such as Agentforce, governments can transform critical functions, from streamlining citizen inquiries to automating complex processes like grant applications.
Embracing AI technologies at the national, provincial, and local levels allows Argentina to address strategic challenges, improve public service delivery, and accelerate its digital transformation.